product photography

Watch Photography Nick Cabana

I was requested to do a creative shot for a watch photography, not just a watch it was a Nick Cabana watch which are very nice indeed. The first thing I noticed with this watch is that it was very slim, it reminded me of an omega I had 20 years ago. The watch was rose gold with a metal mesh strap and a beautiful clear face.

So the research begins, what did Nick Cabana say about this watch, what ideas can I find from the web, magazines or social media. I spent a whole week just working out how to do the watch justice with a creative shot. Watch photography takes loads of research.
What came to mind is that this looks like a classy watch and needs to be displayed like that, not like a heavy thick watch that was designed to got to 5 million atmospheres under water, or travel the dessert being towed by a truck and still work. This was a watch that you would wear a suit with, go to the opera maybe wear it when you were being knighted by the queen. 

So I ended up with a keyring from a jaguar, the watch a hasselblad lunar camera, serengeti sunglasses, beautiful piece of wood, leather gloves, high gloss black plexi, Nick Cabana original box, and a small piece of leatherette. With these items I would then be able to show the expensiveness of the watch. As we know it is how good it looks to how much it can be sold at.

See what you think, this is what I came up with. and the quote from the client was. “Hi Paul! Wow, I really like your pics. You really captured the right feeling for the watch.” “I will keep your contact information for the future. We always look to work with good photographers for upcoming projects”

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product photography

Watch Photography

How many ways can you take a photography of a watch, you will probably be amazed. I thought I would have a go to see how many different setups I could do with a cheap watch. To be honest I don’t mind if I wreck this watch as it is a very old one. The only other problem is that with this watch being old it is covered in scratches and takes a very long time in photoshop to get rid of them all.

The first one I did was dark background with the watch on black glossy acrylic to give me a natural reflection. I will be adding to this in the next few days to give you some ideas on watch photography for the next time you want to sell one on one of the auctions sites. As you know now the better it looks the more you get :).

watch photography

So lets carry on same watch white background, good for website and leaflets. I have to admit that I wish I had used a better watch then this would be a lot quicker to do. So what I did with this was to take the same white background photograph and then spun it around to give me 2 versions, one horizontal and one vertical. I will just have to work out what to do next with this watch.

watch photography watch photograph             


Well you could always get a little ambitious and start messing about, with this one I thought I would add a bokeh background a a few sparkles for the base just so it adds a little interest to the photograph. There are many things you can do for backgrounds, this for instance is a piece of glitter covered foam, but you could use a print of your computer, material, clothing, a bag or briefcase and lots more.
I have to go away now and think of another way of photographing this watch.



product photography

Watch product photography

Watch product photography, this has all it’s own challenges with a glass watch face that you do not want to get reflections off, a watch face that you want to show all the detail on and also show the colours as in is the second hand a different colour than the rest of the watch hands, is the watch silver or gold as you want it to show the correct colours and you don’t want to get nasty reflections in it, is the watch strap metal, leather this has a texture or is it just plain, all this has to be taken into consideration before doing watch product photography.

Here I did a watch a Sekonda, wasn’t the advert “a lot of watch for a little money” How old am I remembering that, anyway back to the watch, it was a plain strap so no detail from that, second hand is red white markings all around the face, gold finish and glossy on the gold so have to watch out for bad reflections?

So now for the product photography, this is how I did the watch

I surrounded the watch in diffusers then used just 2 spotlights with barn doors so I could alter how the light shape hit the diffusers and give me nice gradients on the gold on the watch.

I also did not want to have just a website shot so no white background. Next I setup for the splashes as these were going to be added afterwards, so there was one spotlight shining on the background with a blue gel over it so I could have blue splashes, I took nearly 100 splashes for me to choose from, then all this was pulled together in photoshop to give me the final result.

I love watch product photography 🙂