Michelin Car Products

This is one of the final shots for the new Michelin range of car products, this was lots of fun as I had to design the label and take the photographs. Before starting this project the research was done on similar products in the market at the moment and we wanted to make the Michelin product stand out on the supermarket shelves. I think this was achieved. All the bottles are single images then put together in photoshop, So one image could be used or all of them. It will be launched into the supermarkets and Asda is first, it is happening now
The range is growing fast, they have added 4 different types of screen wash, wiper blades, torches, tools, ice scrapers and much more. The design of the labelling and some of the marketing is what takes up a lot of my time, but it is the photography that I love to do, especially on products like this.

I always think to myself that this is for Michelin and that is a very prestigious company, so it has to be right first time.

Update: There is a new bottle coming out soon so stand by for the images of them, I am told it is a bigger bottle but looks just as sexy.

Looking forward to seeing these in the shops.

full range 2

product photography

Watch Photography

How many ways can you take a photography of a watch, you will probably be amazed. I thought I would have a go to see how many different setups I could do with a cheap watch. To be honest I don’t mind if I wreck this watch as it is a very old one. The only other problem is that with this watch being old it is covered in scratches and takes a very long time in photoshop to get rid of them all.

The first one I did was dark background with the watch on black glossy acrylic to give me a natural reflection. I will be adding to this in the next few days to give you some ideas on watch photography for the next time you want to sell one on one of the auctions sites. As you know now the better it looks the more you get :).

watch photography

So lets carry on same watch white background, good for website and leaflets. I have to admit that I wish I had used a better watch then this would be a lot quicker to do. So what I did with this was to take the same white background photograph and then spun it around to give me 2 versions, one horizontal and one vertical. I will just have to work out what to do next with this watch.

watch photography watch photograph             


Well you could always get a little ambitious and start messing about, with this one I thought I would add a bokeh background a a few sparkles for the base just so it adds a little interest to the photograph. There are many things you can do for backgrounds, this for instance is a piece of glitter covered foam, but you could use a print of your computer, material, clothing, a bag or briefcase and lots more.
I have to go away now and think of another way of photographing this watch.



product photography

Ted Baker Handbag Photography

Now this one I loved to take, this was a Ted Baker handbag that I bought my wife for mothers day and I had to get a photograph of it before she saw it. Have you ever tried to sneak something out of the house without being caught and not looking suspicious. Well I managed it, I put on my dark coat and dark glasses a woolly hat, hid the bag inside my coat and sneaked out to the studio, I did not look obvious honestly.
I wanted to try a photograph with texture on the item so I wanted a good one to try so a Ted Baker handbag was the perfect choice as I think they are very well made.

Moving on to the shot, I decided to do a pure black background just in case at a later date some text might need to be added, the handbag is turned at a slight angle to the camera to show the depth and I used a cream tabletop to enhance the colour of the handbag.

The object of this photograph was to make the shiny parts look shiny like the clasps on the bag, then to make sure the grain of the leather stood out to show the texture and give it a little moody lighting. So after quite a lot of setting up (this is the main part) we have the final result. You will find that if you zoom in close you will be able to see all the grain of the leather and the shiny metal parts. I hope you enjoy this shot as much as I did when I was doing it.

I had to leave the tags on in this shot which i would not normally do because if I had removed them there would have been big trouble. I mean to ask you would you argue with a woman …. not me I am a chicken. 🙂
And my wife never found out, well lucky me 🙂


product photography

Light tent

Do you use a light tent or are you thinking of getting one to do your product photography in, well here is a tip that will save you hours of time and get you better images.

There you go what a great tip.

Why you may ask?
Because they are to restrictive and they have darker corners where the wire is so the light cannot be even. You will get shadows where you do not want them, your gradients will be uneven and you will pull your hair out trying to get it right.

What do you do then?
Get some tracing paper double thickness and fix it to a frame, plumbing pipe is great for this, the half inch stuff is perfect, get some elbow connectors and make a square out of it, then Sellotape your tracing paper to the frame. Make 4 or 5 of these and you have a light tent where you can move the sides or top on to get the lighting effect you want. you can move your lights closer or further away to get softer or harder light. You can move your new screens closer or further away to alter the lighting on your item. this you cannot do with a light tent.
The best way is to get your screens closer to your subject you will get better lighting, start with 2 1 either side and work from there.
If you have got a light tent, instead of using tracing paper you could take a pair of scissors to that and use that on your new frames. Now you have found out how to control your light better have a go and see what happens.

I know as I used to have a light tent as well 🙂

product photography

Jewellery Photography

Hi all

I am working on some jewellery photography over the next couple of weeks. This takes a lot of time and patience and quite a bit of work in photoshop to get the jewellery spot on.

Jewellery photography brings its own challenges to make diamonds sparkle and jump out of the page to make the customer want to purchase them. So this is normally done in a couple of stages depending on the jewellery.
First we have to look at the item and decide on how it is to be photographed. For instance, is it silver or gold as they reflect light slightly differently, is it a diamond or a duller stone. If it is a diamond you have to get the diamond facets showing otherwise it looks like a glass blob. If it is a duller stone maybe like a pearl the lighting will be different again as you need to be able to show a rounded shape with gradients, if not then it will look like a disk And not jewellery.

With the metal surface jewellery needs to be separate from the background, it will not look right if part of the ring it blends in with the background, I have seen a lot of jewellery photography that looks fantastic but you find that part of the jewellery is not separated from the background and this just takes the shine off it.

Then you have watches, this is still jewellery, are they shiny or mat, stainless steel, gold or even both, leather, plastic etc. strap. Is the glass flat or curved, is it even glass. You cannot believe the permutations you can have with jewellery photography it is a massive subject. I will be starting with a ring and I will post it in this blog as soon as it is done.

I just had to do this, this ring cost £1.65 p really I bought 3 for £5. So cheap jewellery looks fine when you see it but when you take a photograph it becomes massive and shows up all the imperfections in the metal you see scratches and the mounts are usually damaged.

So I had a go. Next time I will use a better ring as this was hard work. 🙂


product photography

Ecommerce product photography

The internet is the biggest shopping emporium in the world, Ecommerce product photography. On some of these websites you are  only allowed 1 image, a small write up to get your item sold and your impression of your company across to the potential buyer. Not only that it is not just that buyer you want, you need customers that come back over and over again for more of your goods and services.

You have competitors out there we all do, so you need a way of standing out in front of them, this is why companies spend so much on packaging, presentation sells the product and services, the best product photography not only sells your products but sells them at the top price and makes your company look terrific and super professional.

A good product photographer makes you money.

So how long do you have to make a good or bad impression on the world …. Seconds

I saw a business advertising some jewellery on an auction site recently and the images of the items were absolutely useless, I am not being picky here they really were bad and this is a company that I do know sell on amazon and eBay, would you believe that they did not get one bid, what type of image were they putting in the customers head of what kind of company they were.

It does not cost much to get a professional product photographer to take your images up to a standard that makes your product and your company stand out, why not contact us, it costs nothing to ask.

Make more money for your product with a professional product photographer who knows how to do Ecommerce product photography.

Ecommerce product photography

product photography


People normally ask me why I do not take wedding photography, portrait photography or studio shots. the simple answer is I do but not much as I do not believe you can be great at everything. The biggest challenge I found with product photography is the immense challenge in getting the lighting correct.

You may have been to or seen some of these places you can go and get your portrait taken you will find that a lot of them are normally a white background with a white floor and a couple of spots high up in the air in front of you. This is because it is very easy to take a shot with this setup and especially if it is going to be converted to black and white. This will never happen with a photograph with a product, every shot is different even if you need them on a white background, the product you are going to photograph will change everything as far as lighting is concerned, you can spend hours just working out and setting up the layout and the lighting.

I am not saying that other types of photography do not need good lighting they do, but lighting in product photography is so critical, it can either make or break a photograph. I spend many hours trying to get the lighting just right to give the results that I have in my mind and sometimes the mind goes blank 🙂 

I am fascinated by photography, you can capture something that is only there for that second never to be seen again. Splash photography is a perfect example, snap a photo in split second timing freezing drops of liquid at 1/8000 of a second, everyone that you do is different from the next. This is such an exciting thing to do. The most challenging is product photography, as a product photographer to get it right takes many hours just to get the image perfect.

So the answer is I do all photography. I am just a specialist product photographer searching for perfection in every photograph.

Product photographer after-shave-beckham

product photography

Product Photography Silverware

When you are doing product photography, one product that can look boring is knives and forks, now come on think to yourself and see if you can get excited over a knife and fork. I can tell you are ecstatic. As a product photographer doing product photography we need to get excited over any product at any time and find a way of exciting the customer to buy that product.

In this image I tried to make it look a bit different but also make it obvious on what it was, so I suspended the knife and fork on a stainless steel egg cup, this way it gave depth to the shot and makes you look at the background as well as the foreground. The photograph draws you into it, trying to work out what is in the background and how the reflection looks, the sharp edge of the knife just visible as a straight line, the fork reflection looking like it is going in the wrong direction. This was all planed and worked out during the product photography shot. Nothing is left to chance, product photography is an art, just like a painter painting a picture, doing product photography is painting a picture to get the viewer interested so that they will look at a photograph for more than 5 seconds.

The hardest part of these kind of shots is blocking out reflections when taking the shot. You only have the reflections that you put there. The dark reflections on the fork and the knife were put there on purpose, by doing this it makes the item look glossy as they should be. If this shot was just surrounded with white cards or put in a light tent there would be no dark reflections so it would look very flat.