product photography

Watch Photography Nick Cabana

I was requested to do a creative shot for a watch photography, not just a watch it was a Nick Cabana watch which are very nice indeed. The first thing I noticed with this watch is that it was very slim, it reminded me of an omega I had 20 years ago. The watch was rose gold with a metal mesh strap and a beautiful clear face.

So the research begins, what did Nick Cabana say about this watch, what ideas can I find from the web, magazines or social media. I spent a whole week just working out how to do the watch justice with a creative shot. Watch photography takes loads of research.
What came to mind is that this looks like a classy watch and needs to be displayed like that, not like a heavy thick watch that was designed to got to 5 million atmospheres under water, or travel the dessert being towed by a truck and still work. This was a watch that you would wear a suit with, go to the opera maybe wear it when you were being knighted by the queen. 

So I ended up with a keyring from a jaguar, the watch a hasselblad lunar camera, serengeti sunglasses, beautiful piece of wood, leather gloves, high gloss black plexi, Nick Cabana original box, and a small piece of leatherette. With these items I would then be able to show the expensiveness of the watch. As we know it is how good it looks to how much it can be sold at.

See what you think, this is what I came up with. and the quote from the client was. “Hi Paul! Wow, I really like your pics. You really captured the right feeling for the watch.” “I will keep your contact information for the future. We always look to work with good photographers for upcoming projects”

Nick Cabana watch watch photographywatch photographercreative watch photographyjewellery photographer

product photography

Bottle photography

Are you feeling thirsty, then look no further into this post as you will be raiding the fridge.

Here we go with a beer bottle of San Miguel that is supposed to look like it has just come out of the fridge. Can you see the dew running down the bottle, the soft ice still gripping to it ready to quench that thirst of yours, well other than the bottle it is all fake 🙂 This bottle was in my studio for a week before I shot it. This is what a product photographer is asked for, take an Item and make it look sexy, desirable and wanted.
A product shot like this can take up to 3 hours with all the preparation of the bottle and the lighting, but when it is done it is worth it. I would rather spend more time on composition of a shot for the client than rush it. The object is show value for money, make the product look like it is worth the asking price, this take more time.
Sometimes people think that all that is done is just click a button on the camera, but it is the preparation that makes the shot, photoshop is just for the clean up of dust and enhancing a little.

Ok you can go and get that drink out of the fridge now …… cheers.



Michelin Car Products

This is one of the final shots for the new Michelin range of car products, this was lots of fun as I had to design the label and take the photographs. Before starting this project the research was done on similar products in the market at the moment and we wanted to make the Michelin product stand out on the supermarket shelves. I think this was achieved. All the bottles are single images then put together in photoshop, So one image could be used or all of them. It will be launched into the supermarkets and Asda is first, it is happening now
The range is growing fast, they have added 4 different types of screen wash, wiper blades, torches, tools, ice scrapers and much more. The design of the labelling and some of the marketing is what takes up a lot of my time, but it is the photography that I love to do, especially on products like this.

I always think to myself that this is for Michelin and that is a very prestigious company, so it has to be right first time.

Update: There is a new bottle coming out soon so stand by for the images of them, I am told it is a bigger bottle but looks just as sexy.

Looking forward to seeing these in the shops.

full range 2

product photography

Watch Photography

How many ways can you take a photography of a watch, you will probably be amazed. I thought I would have a go to see how many different setups I could do with a cheap watch. To be honest I don’t mind if I wreck this watch as it is a very old one. The only other problem is that with this watch being old it is covered in scratches and takes a very long time in photoshop to get rid of them all.

The first one I did was dark background with the watch on black glossy acrylic to give me a natural reflection. I will be adding to this in the next few days to give you some ideas on watch photography for the next time you want to sell one on one of the auctions sites. As you know now the better it looks the more you get :).

watch photography

So lets carry on same watch white background, good for website and leaflets. I have to admit that I wish I had used a better watch then this would be a lot quicker to do. So what I did with this was to take the same white background photograph and then spun it around to give me 2 versions, one horizontal and one vertical. I will just have to work out what to do next with this watch.

watch photography watch photograph             


Well you could always get a little ambitious and start messing about, with this one I thought I would add a bokeh background a a few sparkles for the base just so it adds a little interest to the photograph. There are many things you can do for backgrounds, this for instance is a piece of glitter covered foam, but you could use a print of your computer, material, clothing, a bag or briefcase and lots more.
I have to go away now and think of another way of photographing this watch.



product photography

E Cigarette Product Photography

I was commissioned by a client for a new product that he was launching, a new E Cigarette that is a little different than the normal ones you see. The brief was to get some E Cigarette product photography and make it look like it was sexy. The question I had to ask myself was how many ways could it be photographed, because I like to give the client the best value for money, it is good for them and gets me a better name in the field of product photography.

The E Cigarette was delivered and I was pleasantly surprised at how well made they were and that they were new, glossy and not covered in scratches, one in white and one in black. They reminded me a little of an iPhone. All images had to be on a perfect white background.

So if you require images for a catalogue, leaflet of for selling on the internet please give me a call and I will be glad to quote you.

these are the images I got from the session. 2 items 10 images

E Cigarette E Cigarette E Cigarette E Cigarette E Cigarette E Cigarette E Cigarette E Cigarette E Cigarette E Cigarette 

product photography

Water Splash Photography

Isn’t water splash photography a wonderful thing, every time you take a photograph of it it is different you never get 2 shots the same. A company wanted a product shot of a new product to be launched, a water softener. what better way to show it but with a massive water splash. When I finished this shot you would think that my studio had been visited by the fire brigade on a training session.

Well after many many shots of water splashes I put this shot together, I think it just may work.

Splash photography

product photography

Food photography

Food photography, what a great subject this seems to be, we are talking about food. Well not really we are talking about food photography and that is a bit different 🙂 What I am on about today is one light photography, not one studio light, speed light or continuous light, mmmm strange you are thinking what is left, A torch yes you can easily take a photograph with a torch. 

What you need is a camera where you can alter the shutter speed, so depending on the camera you may need the manual to it for this and you will also need manual focus.
To start this setup what you are going to take a photograph of, set it up so you know where everything is and then you need a torch, I have an led torch and it is great for this job and it has a narrow beam of light.
The next bit set up your camera on a stand and manually focus into the item to be photographed, now is the time to set the shutter speed, I normally set mine for 20 seconds, now turn of all other lights, the room needs to be very dark the darker the better. get the torch ready and press the shutter button and paint over the item you are photographing with light. You have 20 seconds to do this. You will find that it takes a little practice but you can get some very pleasing results.

“by Paul Williams”

food photography


product photography

Invisible Mannequin Clothing

Well you get asked to many different items with product photography and clothing is one of them, but you want it to look good not like it has been thrown onto a table or worktop and just taken a shot of. As I have always said the better it looks the more it is worth. So this was the influence of the invisible mannequin clothing shot. 

This is a very fiddly shot to do but worth the effort as it makes all the difference to the selling price and the proffesionalism of the web site. If you have a high class web site then you need high quality images for your clothing. I find that clothing images are like taking pictures of models, using the same lighting and set up, the benefit being that the mannequin does not answer back and does exactly what I want it to do 🙂 .

So here we have this ladies top and it has been done so you can even read the label inside. Just click it to see very large version.

clothing photography invisible-maniquin

product photography

Strawberries and Cream

Don’t you just love strawberries and cream. Here we have a little fruit photography with high speed flash to get the movement frozen in time. It looks good enough to eat, or maybe not counting how many times I dropped the strawberry on the floor.


I just love the contrast of the white cream, black background, red strawberry and the green leaves, I just think they go together well.


product photography

Liquid Product Shots

Liquid is fascinating, it just looks like a solid item when you are looking at it flowing, but when you stop it in its tracks it just takes on another form. Here are a few that I was messing about with. I just love Liquid Product Shots