product photography

Bottle photography

Are you feeling thirsty, then look no further into this post as you will be raiding the fridge.

Here we go with a beer bottle of San Miguel that is supposed to look like it has just come out of the fridge. Can you see the dew running down the bottle, the soft ice still gripping to it ready to quench that thirst of yours, well other than the bottle it is all fake 🙂 This bottle was in my studio for a week before I shot it. This is what a product photographer is asked for, take an Item and make it look sexy, desirable and wanted.
A product shot like this can take up to 3 hours with all the preparation of the bottle and the lighting, but when it is done it is worth it. I would rather spend more time on composition of a shot for the client than rush it. The object is show value for money, make the product look like it is worth the asking price, this take more time.
Sometimes people think that all that is done is just click a button on the camera, but it is the preparation that makes the shot, photoshop is just for the clean up of dust and enhancing a little.

Ok you can go and get that drink out of the fridge now …… cheers.


product photography

Product Selling

How do you get the best price or sell more of your product.
Well lets look into other successful businesses. Some of the very big names in business spend a lot of time getting things to look right, making them look more than value for money.
The time that is spent on a product name, packaging, labelling, leaflets, and advertising is massive. Why do they do this? Well they simply want to make as much money as possible and sell as many units as they possibly can, they want to sell more than there competitor, they want to have a bigger business than there competitor. So much money and time is spent in the overall marketing of the product just to sell it. But isn’t that what it is all about. Sell as much as possible in the shortest amount of time and make a good profit. Profit is not a bad word, profit is what makes the world go around. Profit is what takes you onto your next great product.

The part I was looking at is presentation, the first thing the customer notices before the price is the product, it has to look good, it has to be desirable or even sexy. it does not matter what the price is if it does not look desirable. A massive amount of products are now sold on the internet through website and auction site and all the customer has to judge the product is a picture, in a matter of seconds the customer will make a decision, like or not like, if they like the look of the item they will then look at the price and then specification of the item, then if all that is desirable to them, they will then purchase.

Some of the images I have seen on the internet are ok images that people have tried to do there best with to advertise their product and although they have great ideas and know how to sell the product, they get let down by the first stepping stone the photo of the product.

If you think about it, if it looks better it must sell faster or for a better price that can be offset against the product you are selling. A massive amount of the cost of the product is in what it costs to get it out to the public, so to get better presentation to get a higher price all comes into the costings.

I didn’t pick the prettiest product to do this test with, but I think it shows a point.

logik-1Click on the image to see a large view

I took this image to show that this is a product that would sell on a website, but at what price and how many. There is so much more that could be done with this image.

Click on the image to see a large view

This is a quick version that I did after years of practice and personally I would think it would sell faster and at a higher price.
You make the decisions, do you want to sell more and a higher price then contact me for a quote, it costs nothing to ask.

product photography

Watch Photography

How many ways can you take a photography of a watch, you will probably be amazed. I thought I would have a go to see how many different setups I could do with a cheap watch. To be honest I don’t mind if I wreck this watch as it is a very old one. The only other problem is that with this watch being old it is covered in scratches and takes a very long time in photoshop to get rid of them all.

The first one I did was dark background with the watch on black glossy acrylic to give me a natural reflection. I will be adding to this in the next few days to give you some ideas on watch photography for the next time you want to sell one on one of the auctions sites. As you know now the better it looks the more you get :).

watch photography

So lets carry on same watch white background, good for website and leaflets. I have to admit that I wish I had used a better watch then this would be a lot quicker to do. So what I did with this was to take the same white background photograph and then spun it around to give me 2 versions, one horizontal and one vertical. I will just have to work out what to do next with this watch.

watch photography watch photograph             


Well you could always get a little ambitious and start messing about, with this one I thought I would add a bokeh background a a few sparkles for the base just so it adds a little interest to the photograph. There are many things you can do for backgrounds, this for instance is a piece of glitter covered foam, but you could use a print of your computer, material, clothing, a bag or briefcase and lots more.
I have to go away now and think of another way of photographing this watch.



product photography

Splash photography for fun

Sometimes photographers just have to have fun, this has nothing to do with product shots, this is just me messing about with water, paint, a couple of fast flashes and the joy of making a mess. Splash photography is not as hard as it looks, it just takes a little practice and some fast flashes.

Liquid photography

product photography

Food photography

Food photography, what a great subject this seems to be, we are talking about food. Well not really we are talking about food photography and that is a bit different 🙂 What I am on about today is one light photography, not one studio light, speed light or continuous light, mmmm strange you are thinking what is left, A torch yes you can easily take a photograph with a torch. 

What you need is a camera where you can alter the shutter speed, so depending on the camera you may need the manual to it for this and you will also need manual focus.
To start this setup what you are going to take a photograph of, set it up so you know where everything is and then you need a torch, I have an led torch and it is great for this job and it has a narrow beam of light.
The next bit set up your camera on a stand and manually focus into the item to be photographed, now is the time to set the shutter speed, I normally set mine for 20 seconds, now turn of all other lights, the room needs to be very dark the darker the better. get the torch ready and press the shutter button and paint over the item you are photographing with light. You have 20 seconds to do this. You will find that it takes a little practice but you can get some very pleasing results.

“by Paul Williams”

food photography


product photography

Invisible Mannequin Clothing

Well you get asked to many different items with product photography and clothing is one of them, but you want it to look good not like it has been thrown onto a table or worktop and just taken a shot of. As I have always said the better it looks the more it is worth. So this was the influence of the invisible mannequin clothing shot. 

This is a very fiddly shot to do but worth the effort as it makes all the difference to the selling price and the proffesionalism of the web site. If you have a high class web site then you need high quality images for your clothing. I find that clothing images are like taking pictures of models, using the same lighting and set up, the benefit being that the mannequin does not answer back and does exactly what I want it to do 🙂 .

So here we have this ladies top and it has been done so you can even read the label inside. Just click it to see very large version.

clothing photography invisible-maniquin

product photography

Strawberries and Cream

Don’t you just love strawberries and cream. Here we have a little fruit photography with high speed flash to get the movement frozen in time. It looks good enough to eat, or maybe not counting how many times I dropped the strawberry on the floor.


I just love the contrast of the white cream, black background, red strawberry and the green leaves, I just think they go together well.


product photography

Liquid Product Shots

Liquid is fascinating, it just looks like a solid item when you are looking at it flowing, but when you stop it in its tracks it just takes on another form. Here are a few that I was messing about with. I just love Liquid Product Shots








New Pentax


  • CMOS Sensor 51.4 MP (43.8×32.8mm)
  • New AF module with 27 AF Points
  • High precision exposure control RGB 86K pixels
  • Quick response (continuous shooting 3fps)
  • Full HD Video



Now this does look  like some thing that could take pictures with enough pixels to last a lifetime. I wonder what comes next.

Personally I thought the megapixel war was over, I mean, how many do you need. If you were taking photo’s for a web site 6 megapixel is great and will do very good images, but 51 megapixel is just massive and most people would not have a use for it. Having said that I wouldn’t mind having a play with it just to see what it could do, so mr Pentax if you want another independent test on this amazing camera just send one here and I will put it through the product photography initiation. Can it really do better than my Canon or my Hasselblad.










product photography

Ted Baker Handbag Photography

Now this one I loved to take, this was a Ted Baker handbag that I bought my wife for mothers day and I had to get a photograph of it before she saw it. Have you ever tried to sneak something out of the house without being caught and not looking suspicious. Well I managed it, I put on my dark coat and dark glasses a woolly hat, hid the bag inside my coat and sneaked out to the studio, I did not look obvious honestly.
I wanted to try a photograph with texture on the item so I wanted a good one to try so a Ted Baker handbag was the perfect choice as I think they are very well made.

Moving on to the shot, I decided to do a pure black background just in case at a later date some text might need to be added, the handbag is turned at a slight angle to the camera to show the depth and I used a cream tabletop to enhance the colour of the handbag.

The object of this photograph was to make the shiny parts look shiny like the clasps on the bag, then to make sure the grain of the leather stood out to show the texture and give it a little moody lighting. So after quite a lot of setting up (this is the main part) we have the final result. You will find that if you zoom in close you will be able to see all the grain of the leather and the shiny metal parts. I hope you enjoy this shot as much as I did when I was doing it.

I had to leave the tags on in this shot which i would not normally do because if I had removed them there would have been big trouble. I mean to ask you would you argue with a woman …. not me I am a chicken. 🙂
And my wife never found out, well lucky me 🙂