This is one of the final shots for the new Michelin range of car products, this was lots of fun as I had to design the label and take the photographs. Before starting this project the research was done on similar products in the market at the moment and we wanted to make the Michelin product stand out on the supermarket shelves. I think this was achieved. All the bottles are single images then put together in photoshop, So one image could be used or all of them. It will be launched into the supermarkets and Asda is first, it is happening now
The range is growing fast, they have added 4 different types of screen wash, wiper blades, torches, tools, ice scrapers and much more. The design of the labelling and some of the marketing is what takes up a lot of my time, but it is the photography that I love to do, especially on products like this.
I always think to myself that this is for Michelin and that is a very prestigious company, so it has to be right first time.
Update: There is a new bottle coming out soon so stand by for the images of them, I am told it is a bigger bottle but looks just as sexy.
Looking forward to seeing these in the shops.