I was requested to do a creative shot for a watch photography, not just a watch it was a Nick Cabana watch which are very nice indeed. The first thing I noticed with this watch is that it was very slim, it reminded me of an omega I had 20 years ago. The watch was rose gold with a metal mesh strap and a beautiful clear face.
So the research begins, what did Nick Cabana say about this watch, what ideas can I find from the web, magazines or social media. I spent a whole week just working out how to do the watch justice with a creative shot. Watch photography takes loads of research.
What came to mind is that this looks like a classy watch and needs to be displayed like that, not like a heavy thick watch that was designed to got to 5 million atmospheres under water, or travel the dessert being towed by a truck and still work. This was a watch that you would wear a suit with, go to the opera maybe wear it when you were being knighted by the queen.
So I ended up with a keyring from a jaguar, the watch a hasselblad lunar camera, serengeti sunglasses, beautiful piece of wood, leather gloves, high gloss black plexi, Nick Cabana original box, and a small piece of leatherette. With these items I would then be able to show the expensiveness of the watch. As we know it is how good it looks to how much it can be sold at.
See what you think, this is what I came up with. and the quote from the client was. “Hi Paul! Wow, I really like your pics. You really captured the right feeling for the watch.” “I will keep your contact information for the future. We always look to work with good photographers for upcoming projects”