Action Photographer

Sometimes I need to just let loose and when I have a crazy idea I just have to play it out.

Action Photography



Tanning oil

Commercial photography sometimes just becomes a great pleasure to do. Although I do many different types of product photography, creative photography is my favourite. It is great to come up with something in your mind and convert it into a photo.
The little problem with this was that my back was against the wall and it had to be done in a rush.
Normally if you try to rush you end up in a mess, that it will not work or not a very tidy shot.

I would like to thank all the people at Tanorganics for the opportunity to let my creative side out and they were just great people to work with.
The other side of these shots were my photo got to show on the front of Iberia Airways magazine.











product photography Uncategorized

Product photographer award

This I am really starting to like, over the past few years I have been entering the International Color Awards competition and have received 2 nominations for them, I was really pleased with that. 
This year I received a nomination for a raging water shot in the category of nature and a winners one in the still life section, now I am rocking. 
It is really nice to be recognised for all the hard work that goes into product photography as most people do not realise how involved it can get.

Smashing drinking glasses







This is the email I received this morning.

Dear Paul,

CONGRATULATIONS on being a Winner at the 11th Annual International Color Awards.

5,642 entries were received from 73 countries and your work received a high percentage of votes overall. Certainly an achievement, well done!

The Jury represented the industry’s biggest names and tastemakers including Christie’s, Paris; Grey Group, New York; The Art Channel, London; Ogilvy & Mather, Amsterdam; Publicis Conseil, Paris; Preus Museum, Norway; Art Beatus, Hong Kong; Netflix, Los Angeles; Whitechapel Gallery, London; and Phillips, New York who reviewed the entries online before making their nominations and honoring 709 title awards and 730 nominees in 33 categories. The Awards could not have wished for a better group of professionals to work with.

Congratulations once again, we wish you a most successful photography year.

Basil O’Brien
Creative Director

The judging is made by some very influential names as you can see.

LOS ANGELES 10/03/2018 – photographer Paul Williams of United Kingdom was presented with the 11th Annual International Color Awards “Cheers” in the category of Still Life at a prestigious Nomination & Winners Photoshow streamed Saturday, March 10, 2018.

The live online gala was attended by over 12,500 photography fans around the globe who logged on to watch the climax of the industry’s most important event for color photography. 11th Annual Jury members included captains of the industry from Christie’s, Paris; Grey Group, New York; The Art Channel, London; Ogilvy & Mather, Amsterdam; Publicis Conseil, Paris; Preus Museum, Norway; Art Beatus, Hong Kong; Netflix, Los Angeles; Whitechapel Gallery, London; and Phillips, New York who honored Color Masters with 709 title awards and 730 nominees in 33 categories.

“Photography is more popular than ever. Last year around 1.2 trillion pictures were taken. In this awards show we pay tribute to the top 0.0000000001% of them” said Juror Martijn van Marle, Chief Creative Officer at Ogilvy & Mather, Amsterdam. Joshua White, Presenter and Producer on The Art Channel, London added “Judging this year’s submissions for the Color Awards was challenging. The winning images illustrate the continuing importance of photography as a way of seeing the world around us and understanding human experience.”

“It is an incredible achievement to be selected among the best from the 5,642 entries we received this year,” said Basil O’Brien, the awards Creative Director. “Paul Williams’s “Cheers,” an exceptional image entered in the Still Life category, represents contemporary color photography at its finest.”

INTERNATIONAL COLOR AWARDS is the leading international award honoring excellence in color photography. This celebrated event shines a spotlight on the best professional and amateur photographers worldwide and honors the finest images with the highest achievements in color photography.


Christmas photography

I thought it was about time to do some christmas product shots, so this is a start. I will keep adding to this as I go along. It is a great time of the year to do product photography as everything is sparkly and colourful. I am sure there is loads more i can do with this bottle within the next week so keep popping back for more.












dior perfume



Breaking glass

Hi all
A product photographers job can sometimes be exiting. I was asked to photograph some high quality drinking glasses. So I thought yeh no problem. Famous last words LOL.
The glasses I have to admit were beautiful not showing flaws in the glass and crystal clear. I thought to myself this is nice to have a product that requires no extra work e.g. relabelling, removing scratches in photoshop, only a wipe to clean them etc. 
Then I stated to work on them, trust me it was not straight forward, because when I received the glass they were not clear glass but patterned with paint. This started to get complicated. Now the thing is with me I have to get them right, I will not rest until they look right straight out of the camera as sometimes to much photoshop can look fake.
Now comes the best bit, the client wanted something that people would stop and look at if it was on a poster. So no messing out come all the protective gear and a smashing time was had 🙂 The only thing i can say is. This was fun, but the cleaning up of the mess took 2 hours afterwards. Ahh well can’t win them all.

Click on image for larger picture

breaking glass wine glass splash


Perfume Superdry

Perfume Superdry !!!
There any many ways of taking a product shot. The most popular way is for sales on websites, EBay and Amazon, these are pretty straight forward as there is not a lot of creativity as it is a white background.
superdry for men







Click on image for larger view
Or you can go for something that is a little more creative and make it stand out amongst all the other images that are the same or similar products on the web.

superdry fragrance








Click on image for larger view
Images that are creative will definitely increase selling price and sales as it is normally telling a story as the one above is saying that the fragrance is oozing out of the bottle and would smell amazing.
The difference in cost to take creative shots is more but commands a different audience.
If you click on the images to see the larger view you can see the difference in the finished quality of the shot. Although if you were only selling on the web you may not wish to go this far.
Which ever way you would like your product photography I can accommodate you, Just give me a call.



New Pentax


  • CMOS Sensor 51.4 MP (43.8×32.8mm)
  • New AF module with 27 AF Points
  • High precision exposure control RGB 86K pixels
  • Quick response (continuous shooting 3fps)
  • Full HD Video



Now this does look  like some thing that could take pictures with enough pixels to last a lifetime. I wonder what comes next.

Personally I thought the megapixel war was over, I mean, how many do you need. If you were taking photo’s for a web site 6 megapixel is great and will do very good images, but 51 megapixel is just massive and most people would not have a use for it. Having said that I wouldn’t mind having a play with it just to see what it could do, so mr Pentax if you want another independent test on this amazing camera just send one here and I will put it through the product photography initiation. Can it really do better than my Canon or my Hasselblad.