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Product photographer award

This I am really starting to like, over the past few years I have been entering the International Color Awards competition and have received 2 nominations for them, I was really pleased with that. 
This year I received a nomination for a raging water shot in the category of nature and a winners one in the still life section, now I am rocking. 
It is really nice to be recognised for all the hard work that goes into product photography as most people do not realise how involved it can get.

Smashing drinking glasses

 

 

 

 

 

 

This is the email I received this morning.

Dear Paul,

CONGRATULATIONS on being a Winner at the 11th Annual International Color Awards.

5,642 entries were received from 73 countries and your work received a high percentage of votes overall. Certainly an achievement, well done!

The Jury represented the industry’s biggest names and tastemakers including Christie’s, Paris; Grey Group, New York; The Art Channel, London; Ogilvy & Mather, Amsterdam; Publicis Conseil, Paris; Preus Museum, Norway; Art Beatus, Hong Kong; Netflix, Los Angeles; Whitechapel Gallery, London; and Phillips, New York who reviewed the entries online before making their nominations and honoring 709 title awards and 730 nominees in 33 categories. The Awards could not have wished for a better group of professionals to work with.

Congratulations once again, we wish you a most successful photography year.

Basil O’Brien
Creative Director

The judging is made by some very influential names as you can see.

LOS ANGELES 10/03/2018 – photographer Paul Williams of United Kingdom was presented with the 11th Annual International Color Awards “Cheers” in the category of Still Life at a prestigious Nomination & Winners Photoshow streamed Saturday, March 10, 2018.

The live online gala was attended by over 12,500 photography fans around the globe who logged on to watch the climax of the industry’s most important event for color photography. 11th Annual Jury members included captains of the industry from Christie’s, Paris; Grey Group, New York; The Art Channel, London; Ogilvy & Mather, Amsterdam; Publicis Conseil, Paris; Preus Museum, Norway; Art Beatus, Hong Kong; Netflix, Los Angeles; Whitechapel Gallery, London; and Phillips, New York who honored Color Masters with 709 title awards and 730 nominees in 33 categories.

“Photography is more popular than ever. Last year around 1.2 trillion pictures were taken. In this awards show we pay tribute to the top 0.0000000001% of them” said Juror Martijn van Marle, Chief Creative Officer at Ogilvy & Mather, Amsterdam. Joshua White, Presenter and Producer on The Art Channel, London added “Judging this year’s submissions for the Color Awards was challenging. The winning images illustrate the continuing importance of photography as a way of seeing the world around us and understanding human experience.”

“It is an incredible achievement to be selected among the best from the 5,642 entries we received this year,” said Basil O’Brien, the awards Creative Director. “Paul Williams’s “Cheers,” an exceptional image entered in the Still Life category, represents contemporary color photography at its finest.”

INTERNATIONAL COLOR AWARDS is the leading international award honoring excellence in color photography. This celebrated event shines a spotlight on the best professional and amateur photographers worldwide and honors the finest images with the highest achievements in color photography. www.colorawards.com

Categories
product photography

Yves Saint Lauren product photography

I am always trying to think about what can be done for an interesting photograph, and this is no exception. The idea I had was that I could imagine that the perfume was making an entrance after walking up the stairs at the back and moving onto stage though  pair of large white doors, a little like an awards ceremony.

“Ladies and Gentlemen the next award goes to Black Opium by Yves Saint Lauren” and the fanfare starts, then on stage it comes.

For this shot I used a very large white acrylic sheet to give a great reflection, 2 acrylic boxes that act as the entrance, 1 light from behind that would outline the bottle and to fire light though the middle to show the glass and the name. I then added 1 light either side with barn doors to light up the front face. Then 2 black flags were added to the sides at the rear of the bottle to darken the edges of the perfume to give separation from the background. To finish it off, into photoshop to clean up. Lots of work for 1 product, but I love the results.
 Just click on image for larger view.

 

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product photography

Watch Photography Nick Cabana

I was requested to do a creative shot for a watch photography, not just a watch it was a Nick Cabana watch which are very nice indeed. The first thing I noticed with this watch is that it was very slim, it reminded me of an omega I had 20 years ago. The watch was rose gold with a metal mesh strap and a beautiful clear face.

So the research begins, what did Nick Cabana say about this watch, what ideas can I find from the web, magazines or social media. I spent a whole week just working out how to do the watch justice with a creative shot. Watch photography takes loads of research.
What came to mind is that this looks like a classy watch and needs to be displayed like that, not like a heavy thick watch that was designed to got to 5 million atmospheres under water, or travel the dessert being towed by a truck and still work. This was a watch that you would wear a suit with, go to the opera maybe wear it when you were being knighted by the queen. 

So I ended up with a keyring from a jaguar, the watch a hasselblad lunar camera, serengeti sunglasses, beautiful piece of wood, leather gloves, high gloss black plexi, Nick Cabana original box, and a small piece of leatherette. With these items I would then be able to show the expensiveness of the watch. As we know it is how good it looks to how much it can be sold at.

See what you think, this is what I came up with. and the quote from the client was. “Hi Paul! Wow, I really like your pics. You really captured the right feeling for the watch.” “I will keep your contact information for the future. We always look to work with good photographers for upcoming projects”

Nick Cabana watch watch photographywatch photographercreative watch photographyjewellery photographer

Categories
product photography

Awards

Well this was nice, I had forgotten I had entered it. Not the winner, but at least I was nominated out of 5,678 entries 🙂 

international-color-awards_nominee-9th

9TH ANNUAL INTERNATIONAL COLOR AWARDS HONORS PHOTOGRAPHER Paul Williams FROM The United Kingdom was presented with the 9th Annual International Color Awards Nominee title in the category of Still Life at a prestigious Nomination & Winners Photoshow streamed Saturday, March 26, 2016.

The live online gala was attended by over 10,000 photography fans around the globe who logged on to watch the climax of the industry’s most important event for color photography.

The international Jury included captains of the industry from Contrasto, Rome; National Gallery of Victoria, Melbourne; Whitechapel Gallery, London; DDB, Berlin; Forsman & Bodenfors, Gothenburg; Art Beatus Hong Kong; DB Agency, Milan; InStyle Magazine, New York and Kunst Haus Wien, Vienna who honored Color Masters with 591 coveted title awards and 634 nominees in 33 categories.

 

“It is an incredible achievement to be selected among the best from the 5,678 entries we received this year,” said Basil O’Brien, the awards Creative Director. “Paul Williams’s “My heart is drowning,” an exceptional image entered in the Still Life category, represents contemporary color photography at its finest, and we’re pleased to present him with the title of Nominee.”

“The variety of entries was astonishing,” said juror Lilli Langenheim, Senior Art Director of DDB Berlin. “Some of the work is truly powerful; Fine Art, Sport, Nature in professional was really inspiring and the Wildlife category in amateur was one of the most exciting,” added jury member Daria Bonera, Owner of DB Agency in Milan.

INTERNATIONAL COLOR AWARDS is the leading international award honoring excellence in color photography. This celebrated event shines a spotlight on the best professional and amateur photographers worldwide and honors the finest images with the highest achievements in color photography. www.colorawards.com

Well I did it again.

10TH ANNUAL INTERNATIONAL COLOR AWARDS HONORS PHOTOGRAPHER Paul Williams from United Kingdom was presented with the 10th Annual International Color Awards Nominee title in the category of Still Life at a prestigious Nomination & Winners Photoshow streamed Saturday, March 4, 2017.

The live online gala was attended by 9,575 photography fans around the globe who logged on to watch the climax of the industry’s most important event for color photography.

10th Annual Jury members included captains of the industry from Christie’s, New York; Contemporary Art Society, London; Sotheby’s, Paris; ING Collection, Netherlands; Y&R, Malaysia; Preus Museum, Norway; Art Beatus, Hong Kong; Ogilvy & Mather, Amsterdam; Whitechapel Gallery, London; and J. Walter Thompson, New York who honored Color Masters with 723 title awards and 792 nominees in 33 categories.

“It is an incredible achievement to be selected among the best from the 6,178 entries we received this year,” said Basil O’Brien, the awards Creative Director. “Paul williams’s “oops,” an exceptional image entered in the still life category, represents contemporary color photography at its finest, and we’re pleased to present him with the title of Nominee.”

INTERNATIONAL COLOR AWARDS is the leading international award honoring excellence in color photography. This celebrated event shines a spotlight on the best professional and amateur photographers worldwide and honors the finest images with the highest achievements in color photography. www.colorawards.com

Categories
product photography

Bottle photography

Are you feeling thirsty, then look no further into this post as you will be raiding the fridge.

Here we go with a beer bottle of San Miguel that is supposed to look like it has just come out of the fridge. Can you see the dew running down the bottle, the soft ice still gripping to it ready to quench that thirst of yours, well other than the bottle it is all fake 🙂 This bottle was in my studio for a week before I shot it. This is what a product photographer is asked for, take an Item and make it look sexy, desirable and wanted.
A product shot like this can take up to 3 hours with all the preparation of the bottle and the lighting, but when it is done it is worth it. I would rather spend more time on composition of a shot for the client than rush it. The object is show value for money, make the product look like it is worth the asking price, this take more time.
Sometimes people think that all that is done is just click a button on the camera, but it is the preparation that makes the shot, photoshop is just for the clean up of dust and enhancing a little.

Ok you can go and get that drink out of the fridge now …… cheers.

beer-bottle

Categories
product photography

Creative shot

This I found an interesting shot, a white bottle of kouros with a light stripped background standing on a white table top with no reflection. This would normally take 2 shots 1 for the product and 1 for the background and then put together in photoshop and you would have to get the background to blend into the table as well.

My challenge was how to get this in one shot the just a quick cleanup in photoshop.

I had a broncolor hazy light over the bottle and a Lencarta 600 super fast for the background. The problem comes in when you take the shot as the bottle comes out really nice and crisp and the background is the same. Why is this a problem, well I wanted the background to be soft and smooth. As I said this could be edited in photoshop, but that would not be one shot with minimal photoshop.

The answer was have a totally dark room, the camera is blind with no light :). connect the main light the hazy light to the camera, set the shutter speed to 2 seconds, then take the shot.

The hazy light fires straight away and then I have 2 seconds to hold a smoothing filter infant of the lens and manually fire the rear lights. Because the camera only sees light is sees hazy light nice clear shot and then because I put a smoothing filter in front of the lens and then set off the rear flash this part of the shot would be blurred.

So you get 2 shots in one with hardly any photoshop. Is that just a great way of doing it 🙂 images before and after below, just click on it for larger version.

kuros-large
Kouros finished shot

 

 

 

 

 

 

 

kuros-out-of-camera
Straight from camera
Categories
product photography

Creative Product Photography Swarovski Necklace

I saw this necklace and I new this deserved a shot with a difference. It is hard enough to take shots of jewellery because of the reflective surfaces, gemstones and the chain as they all reflect light in different ways, not only that I wanted it to look sexy and desirable for anyone to want to purchase.

So when I hung it up after getting every link to look correct and not be twisted I sat for a while working out what to do with it to make it look different that many other necklace shots you see, If I did it the same way as the usual shots …. white or black background … then it is just another necklace, this was not my idea … it had to be different.

The pendant reminded me of a heart and I though of “my heart is drowning for love” that’s where the liquid came in. I did not want massive splashes, just something that was subtle and would show the beautiful necklace off at its best. This particular shot took about 6 hours to do but I definitely think it was worth it, as it is one of my favourer shots.

Do you think it is different.

necklace 1 small

Categories
product photography

Product Selling

How do you get the best price or sell more of your product.
Well lets look into other successful businesses. Some of the very big names in business spend a lot of time getting things to look right, making them look more than value for money.
The time that is spent on a product name, packaging, labelling, leaflets, and advertising is massive. Why do they do this? Well they simply want to make as much money as possible and sell as many units as they possibly can, they want to sell more than there competitor, they want to have a bigger business than there competitor. So much money and time is spent in the overall marketing of the product just to sell it. But isn’t that what it is all about. Sell as much as possible in the shortest amount of time and make a good profit. Profit is not a bad word, profit is what makes the world go around. Profit is what takes you onto your next great product.

The part I was looking at is presentation, the first thing the customer notices before the price is the product, it has to look good, it has to be desirable or even sexy. it does not matter what the price is if it does not look desirable. A massive amount of products are now sold on the internet through website and auction site and all the customer has to judge the product is a picture, in a matter of seconds the customer will make a decision, like or not like, if they like the look of the item they will then look at the price and then specification of the item, then if all that is desirable to them, they will then purchase.

Some of the images I have seen on the internet are ok images that people have tried to do there best with to advertise their product and although they have great ideas and know how to sell the product, they get let down by the first stepping stone the photo of the product.

If you think about it, if it looks better it must sell faster or for a better price that can be offset against the product you are selling. A massive amount of the cost of the product is in what it costs to get it out to the public, so to get better presentation to get a higher price all comes into the costings.

I didn’t pick the prettiest product to do this test with, but I think it shows a point.

logik-1Click on the image to see a large view

I took this image to show that this is a product that would sell on a website, but at what price and how many. There is so much more that could be done with this image.

logik-2
Click on the image to see a large view

This is a quick version that I did after years of practice and personally I would think it would sell faster and at a higher price.
You make the decisions, do you want to sell more and a higher price then contact me for a quote, it costs nothing to ask.

Categories
product photography

Watch Photography

How many ways can you take a photography of a watch, you will probably be amazed. I thought I would have a go to see how many different setups I could do with a cheap watch. To be honest I don’t mind if I wreck this watch as it is a very old one. The only other problem is that with this watch being old it is covered in scratches and takes a very long time in photoshop to get rid of them all.

The first one I did was dark background with the watch on black glossy acrylic to give me a natural reflection. I will be adding to this in the next few days to give you some ideas on watch photography for the next time you want to sell one on one of the auctions sites. As you know now the better it looks the more you get :).

watch photography

So lets carry on same watch white background, good for website and leaflets. I have to admit that I wish I had used a better watch then this would be a lot quicker to do. So what I did with this was to take the same white background photograph and then spun it around to give me 2 versions, one horizontal and one vertical. I will just have to work out what to do next with this watch.

watch photography watch photograph             

 

Well you could always get a little ambitious and start messing about, with this one I thought I would add a bokeh background a a few sparkles for the base just so it adds a little interest to the photograph. There are many things you can do for backgrounds, this for instance is a piece of glitter covered foam, but you could use a print of your computer, material, clothing, a bag or briefcase and lots more.
I have to go away now and think of another way of photographing this watch.

white-watch-4

 

Categories
product photography

E Cigarette Product Photography

I was commissioned by a client for a new product that he was launching, a new E Cigarette that is a little different than the normal ones you see. The brief was to get some E Cigarette product photography and make it look like it was sexy. The question I had to ask myself was how many ways could it be photographed, because I like to give the client the best value for money, it is good for them and gets me a better name in the field of product photography.

The E Cigarette was delivered and I was pleasantly surprised at how well made they were and that they were new, glossy and not covered in scratches, one in white and one in black. They reminded me a little of an iPhone. All images had to be on a perfect white background.

So if you require images for a catalogue, leaflet of for selling on the internet please give me a call and I will be glad to quote you.

these are the images I got from the session. 2 items 10 images

E Cigarette E Cigarette E Cigarette E Cigarette E Cigarette E Cigarette E Cigarette E Cigarette E Cigarette E Cigarette